Transfer
By: Harry Shin
In this army-recruiting poster, a propaganda technique of transfer is used to persuade millions of young men. In the centre of the poster, there is a face of a general during the World War 1. His name is Lord Herbert Kitchener, who was the Secretary of State for War during the World War 1. Furthermore, it was his responsibility to recruit millions of infant soldiers to the army for the front line during the battle. It was a tremendous decision to use Lord Kitchener as a figure for the army recruitment poster because he was the most respected man during that time, as he earned his fame through his success in the past such as winning the Battle of Omdurman in 1898. Therefore, when he tells you that he “wants YOU”, with a huge emphasis on “YOU”, it will make the young men of that time feel responsible for the country’s victory against the Germans. It also says “Britons”, which is addressing all of British citizens, particularly young men, to join the army, and it especially works well with Lord Kitchener as it looks like he is asking each one of the men to join the army and also pressures them. Indeed the result of this poster was fantastic as millions of young men registered for the army and even boys under 16 tried signing up by acting old.
In this army-recruiting poster, a propaganda technique of transfer is used to persuade millions of young men. In the centre of the poster, there is a face of a general during the World War 1. His name is Lord Herbert Kitchener, who was the Secretary of State for War during the World War 1. Furthermore, it was his responsibility to recruit millions of infant soldiers to the army for the front line during the battle. It was a tremendous decision to use Lord Kitchener as a figure for the army recruitment poster because he was the most respected man during that time, as he earned his fame through his success in the past such as winning the Battle of Omdurman in 1898. Therefore, when he tells you that he “wants YOU”, with a huge emphasis on “YOU”, it will make the young men of that time feel responsible for the country’s victory against the Germans. It also says “Britons”, which is addressing all of British citizens, particularly young men, to join the army, and it especially works well with Lord Kitchener as it looks like he is asking each one of the men to join the army and also pressures them. Indeed the result of this poster was fantastic as millions of young men registered for the army and even boys under 16 tried signing up by acting old.